Using Videos in the marketing process can be used as a lead generation tool, a method of building awareness, or as a content tool to grow or nurture a lead base. The marketing field was one of the first to adopt video as a regular medium, and brands have been regularly using video to market their products. There are A LOT of benefits of video marketing for small businesses, here are the 3 key benefits.
1. Videos shared to Youtube are added to their search engine.
Across all platforms, YouTube reaches more U.S. consumers in the age range of 18-49 in an average week than all cable TV networks combined. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space.
2. Appear higher in search engines.
While YouTube is the second largest search engine, Google is the first. Adding marketing videos to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly for your website.
3. Show up more in social feeds
Social feeds (Facebook and Instagram, specifically) do a great job of showing people what they want to see based on their specific interests. People are more likely to stop mid-scroll for eye-catching video content. So when it comes to social media marketing, video is your express route to being seen.
OLM.NET has many great features that allow you to create videos to market your products or services.
Ezvidcreator – For as low as a ONE TIME $57 fee, you can obtain access to cloud-based software that allows you to create your own Videos and is fully integrated with Facebook. Use Viddictive to create sales & animated videos to present your products in the most professional and engaging way possible.
EzProductVid – For as low as a ONE TIME $57 fee, lets you turn any product page URL into a top-converting video. It will automatically grab product information, price, and images and then combines all these elements to a top converting video ad with no video skills required.
Vidmonial – Video testimonials are one of the most powerful selling tools available today, for a low one time cost of $59.95 you can purchase Vidmonial which is a revolutionary video tool that helps increase trust, double conversions, and drive traffic for you and clients hands-free. Vidmonial is a cloud-based platform integrated with breakthrough video technology that fully automates the processes of capturing and displaying authentic video testimonials.