The customer experience is about so much more than just the sales journey, it’s about feeling heard, getting answers to questions, having problems fixed, and feeling a connection to the brand. Here are some strategies to incorporate into your website design to give people something meaningful beyond a quality design.
1. Customer Experience should be a top priority
The customer experience you provide is important because it gives marketers and business owners a way to increase satisfaction, loyalty, and advocacy. Your website should make it as easy as possible with multiple methods for customers to reach out to you. Be sure to go through your website with fresh eyes to be sure that a consumer will know easily how to reach you. Social media links, phone numbers, and email addresses should be displayed in multiple locations.
2. Personalize your communications
Personalization can take many forms, from the auto-generated happy birthday email to a sophisticated algorithm that recommends products based on browsing history. Making sure that your email responses are well formatted, address the person by name, and answer the email completely go a long way in customer retention. The same can be said for phone communications, address the caller by name, answer the reason for the call completely, and end the call on a positive note with a have a great day or night.
3. Create useful content
Using content to educate customers was a previously underused customer engagement strategy but it’s now becoming increasingly common to enhance the customer experience and increases satisfaction. Adding how to videos to your website, or even a video related to your product or service can be a positive tool for customers. Content that is useful and displayed well on your website and social media will help customers with their decision to purchase.
- Create Customer-Focused content, this is one of the most effective ways of keeping your existing customers happy.
- Build your Relationships Through Social Media.
- Ask for constructive Feedback.
- Keep on top of the analytics & track the data.