Right now, small and large business alike are using social media platforms to promote their business and brand on the Internet. The most popular platforms are Facebook, Twitter, and Youtube. Here are some helpful tips to keep in mind.
It is important to make sure that your website links to your social media pages and also that your social media pages link back to your website.
Try to make sure that the links to your social media pages are on your main page and/or easy to navigate to. With all of the different social media platforms available, you can create a page dedicated to your presence at all the different platforms.
We recommend that you frequently post to your social media pages to show that you are active and open to engage with your consumers.
Since Facebook alone has an estimated 1.28 billion people who use its services every single day, consumers are likely to go to your social media page to view information regarding your business including your hours, phone number and website address.
You can also create a hashtag that is meant for customers to share testimonials via social media. You can then repost the positive experience someone had or use that content on your website or in other promotional materials.
Social Media Giveaways are also a great way to engage an audience who may not be familiar with your product or service.
