One of the most important features of your website is the website content. Your content, format, and quality can impact visits to your website. Currently, Over 57% of customers research a company online before purchasing, therefore, it is important to be sure that your Web Content is up to date.
The top reasons for properly formatting your web content includes:
- Increase search engine ranking with the use of keywords and search terms
- Proper formatting will bring more traffic to your site
- Visitors will generally take 2-5 seconds to decide if they’ll continue reading so it is important to be sure that your format is clear
- High-quality content along with a strong layout creates a sense of trustworthiness and credibility
Designing user-friendly web content keeps you competitive. Use fonts that can be read easily and stands out with your design as it is a reflection of your brand. Use up to 3 different fonts to distinguish between your headers – logo and headings, secondary – paragraphs and descriptions, accent – Call to action and clickable links.
Be sure to make it easy for visitors to know how to contact you, include email addresses, phone numbers, physical address as well as links to social media accounts. Your contact information should be on every web page.
Try to use the Flesch-Kincaid Score to measure the readability of your content. The Flesch-Kincaid Score is designed to indicate how difficult a passage in English is to understand. Using a free online proofreading tool like typely.com will help you determine your Flesch-Kincaid Score allowing you to adjust your content accordingly.