By the end of 2019, Video will account for 80 percent of all internet traffic, making it by far the most dominant form of digital content. But in addition to being dominant, it’s also a really effective marketing tool.
What exactly is Video Marketing
Video Marketing is a digital strategy that uses the power of video to attract, engage, and convert an audience into potential customers or actual customers.
Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach a wide range of audiences throughout the customer journey.
For organizations that sell primarily to other businesses, Business 2 Business video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.
Why you should use Video Marketing
With all of the different marketing trends available, your brand could benefit from the use of a story. Stories make for better marketing strategies because they elicit emotion in consumers. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes. Most consumers crave short and engaging videos which draw you into the brand which is the best and most used format.
With the use of Video Marketing, you can track and measure audience engagement for any video. You can correlate your videos directly to the deals they’re helping to market and you can see which videos are actually working based on content engagement analytic data.
Benefits of Video Marketing
Apart from being a growing trend, there are a lot of perks to making video marketing part of your digital strategy. Here are just a few examples of the benefits of Video Marketing.
- Growing revenue
- Customer engagement
- Increase in traffic
- Lead Generation
- Consumer Education