Long tail keywords are keywords or phrases that are more specific and usually longer than more commonly searched for keywords. For example, a normal keyword would be “webhosting”. A long tail keyword example for “webhosting” would be more specific, “Webhosting for WordPress Sites with Security” or “WordPress Webhosting Services in New England”. The more descriptive you are the better qualified the click-throughs you receive will be.
Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. With search algorithms changing frequently, it is best to incorporate both versions keyword search terms into your meta tags. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy which leads to a higher conversion rate in sales and much less of a cost, fewer click-throughs actually get you more sales!