SEO – Common Mistakes

SEO stands for Search Engine Optimization. Most quality traffic comes from search engines, therefore when building a website it’s important to understand what needs to be done to get better placement. Mistakes are likely to worsen your search engine standings without you realizing it, and many beginners tend to all make the same common mistakes.

Irrelevant keywords

Many webmasters use irrelevant Keywords. Be sure to choose the right keywords that relate to your business. Be specific, think about the words that people will be entering into a search engine to find your website. Find a good keyword tool online to help you choose the best keywords.

Here is a list of a few online tools that can help:

 

No backlinks

Backlinks are extremely important to your website’s rankings, therefore this should be one of your priorities. The easiest way to get backlinks is to ask for them. Visit sites related to your website and request a link exchange. Of course, there are a number of places you can go online for free backlinks.

Here are a few places you can check out, a google search will reveal many more:

 

Bad web design

Design mistakes can hurt your website. A common mistake made by many is not building their website that appears correctly at different screen resolutions. Your website is the first impression you make to visitors, so remember that first impressions are everything. You cant afford to lose visitors because your website isn’t viewing correctly on their monitor?

Overuse of graphics and flash animations

While graphics and flash may be pleasing to the eyes and can be very engaging, too many graphics won’t help you get a better ranking. Google and other search engines cannot read the content of an image. Flash only pages have no text; therefore there is nothing for the search engines to read.

Lack of Title Tags

Another common mistake is leaving the title tag empty or uses irrelevant words. Your title tag is the first thing a search engine’s spider sees on your page. You shouldn’t put only your company name in the title tag, but ad keywords about your company.

Now that you know search engines cannot spider images, it’s important that you use the alt image tag, which will help search engines understand the subject of the image. Be sure to include the alt attribute with every image.

Whatever you do, don’t use “click here” or other non-descriptive link text. Were occasionally guilty of this ourselves, proper anchor text can help your rankings. Your anchor text should describe the page that you’re linking to. For example, if you’re linking to a page about SEO, your anchor text might read, “Common SEO mistakes everyone makes” instead of “Click Here” Anchor text is important to your ranking.

These are just a few common mistakes that you should avoid making.

Be sure to optimize your website for both search engines and people. Search engine optimization is an ongoing process. Invest a little time and learn the proper techniques and not only will you receive more traffic, but you will also increase your page rank.

 

 

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