With 2020 fast approaching, it is a good time to take a look at the most current SEO trends for 2020. According to recent studies, 9 out of 10 individuals own a smartphone/device. Among this group, approximately 87% of the users browse search engines at least once a day. With increasing mobile searches, Google has designed many algorithms to track site searches and other events when requested through mobile devices. How does all of this affect your SEO?
Today’s consumers move faster than ever on mobile devices. Can your brand keep up? Start by asking these questions:
- What is the key action you would want users to take on your mobile site? How long does it take to perform it?
Periodically go thru your website and place an order or attempt to use the website as a new user would. Use different devices, Personal Computers as well as different Mobile devices to experience first hand what the user would experience. Make a list of possible changes to implement and improvements to make.
- Which functions on your mobile site are essential for your customer? What do you already know about your customer that can help you anticipate their needs?
When going thru your customer experience test, try to find ways you can improve the overall experience. Is there a consistent question you receive thru email about your product or service that you can incorporate into your website design?
- How long does it take for your website to load?
Google offers a PageSpeed Insights tool for users to take advantage of. Google’s PageSpeed Insights tool analyzes the content of a web page, then generates suggestions to make that page faster.
Additionally, One of the top SEO trends of 2020 will be to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a storyline of the incidence and situations that can be linked to your audience.
Need help with your SEO strategy for 2020? Looking for a new and fresh website design that includes a mobile-friendly version of your website, reach out to our OLM.NET sales team at firstname.lastname@example.org or 877-220-5686 for more information on how we can help!