How to create a Video Marketing Strategy

1. Find out as much information on your target demographic as possible. For example, find averages on the following specific details so you can build on the information to make a marketing plan.

  • Age
  • Education
  • Job title
  • Average salary
  • Interests
  • Pain points or struggles
  • Goals or motivations

2. Define Goals for your marketing strategy. A strong goal is basically your answer to: “What results do you want to see?” For example, if your goal is to generate conversions, then your plan of action might include product demonstrations or tutorials. A company with the goal to increase brand awareness should create a compelling story related to the brand.

3. With an accurate view of who you are targeting and why you can move on to determine which type of videos would best serve your Goals. Some examples of different types of videos are:

  • Animated
  • Educational
  • Video Documentary
  • Tutorial
  • Experience
  • Product-centered
  • Testimonials
  • FAQ Videos
  • Demonstrations
  • Thank You Videos

4. Once you have determined the demographic you wish to market to, your goals for the marketing campaign you wish to launch and the type of Video you would like to create, you need to move on to actually obtaining the video. OLM.NET offers a wide range of video services at affordable rates! OLM.NET not only offers Video creation services for all types of videos, but OLM.NET also offers do it yourself video creation software for those that want to create their own videos for a low one time cost!

5. Now that you have your Video created, it is time to determine the best places to display the video! Places range from social media marketing campaigns, email newsletters, and website placement. Use the following time guide for determining how long/short your video should be based on the social media platform:

  • Twitter: 45 seconds
  • Instagram: 30 seconds
  • YouTube: 4 minutes and 20 seconds
  • LinkedIn: Less than 15 seconds
  • Facebook: Between 60 and 90 seconds

6. Now that you have created and shared the video, review the results based on your goals. Review with your team to determine what worked about the video and what didn’t. Take a look at the analytic’s of each platform the video was shared on and focus on the following:

  • Watch time
  • View count
  • Audience retention
  • Impressions
  • Sound on vs. sound off
  • Social sharing
  • Feedback

Did the analytic data not meet your expectations? Don’t worry! Edit, swap, create/modify content and send a new video out for hopefully better results!

Changes you may want to make include:

  • Reduce video length
  • Add video captions
  • Share more frequently on social media
  • Add the video to more pages on your website
  • Add share buttons to your video

Remember, there’s no single correct approach to video marketing. What works for your audience might not work for another. Trying out a few ideas and then testing them is the best way to determine the best strategy for you.

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